Creating a Sustainable Inter-City ASEAN Football League, Regional Television Programming Network, (Content/IP Industry) Sports Tourism and Travel Industry and Developing Principles for a Legal Framework to Achieve Economic and Socio-Cultural Integration
China is poised to be the second largest economy in the world and investment will continue flowing into its growing affluent and gigantic domestic market. It is not surprising that the total inflow of Foreign Direct Investment (FDI) into ASEAN from the years 2007 to 2009 significantly shrunk from US$74.3 billion to US$39.6 billion. In 2010 ASEAN broadcasters paid a total of US$182 million to enable 6 million subscribers to watch the English Premier League (EPL) games. ASEAN has the means to go on the offensive by creating its own Inter-City Football League consisting of 20 cities and 380 matches to be played over a ten-month period. The free-to-air live telecasts of the games can reach 139 million TV households and 89 million internet users. With an extensive audience, it is possible to earn US$45 million of TV revenue, one per cent of the total TV expenditure of ASEAN countries. Moreover, many indigenous or foreign sponsors will be interested to sponsor the tournament, stadiums, teams, and players, making a league a sustainable project. Every team has to play 19 home and 19 away matches. A sustainable intra-ASEAN sports tourism and travel industry will emerge when each of the 20 team’s players, officials and supporters travel to the 19 cities for the away matches, fostering friendly competition and social integration. The stadium in each city no longer became “a white elephant” when the operators has to organised at least two matches a month. Traditional and contemporary song and dance shows organised before every match and telecast live can entertain and education a mass TV audience for cultural understanding and later, integration. The creation of an Inter-City ASEAN Football League would lead legal issues and challenges in the formulation of sports sponsorship contracts, regional broadcasting rights, management of stadiums and governance.
Abbas, S. A., Belhocine, N., El-Ganainy, A., & Horton, M. 2010. A historical public debt database. IMF Working Paper WP/10/245.
AFP. 2010. ESPN-Star secures Asian EPL rights at http://thestar.com.my/sports/story.asp?file=/2009/10/8sports/4862591&sec=sports, accessed 24 June 2010.
Amara, M., et al. 2005. The Governance of professional soccer: Five case studies – Algeria, China, England and Japan. European Journal of Sport Science, 5 no. 4, 189-206.
Anon. 2010. ASEAN unveils master plan for connectivity at 17th summit in Hanoi. BBC Monitoring Asia Pacific, October 30.
ASEAN. 2008. ASEAN economic community blueprint. Jakarta: ASEAN Secretariat.
ASEAN. 2009. Selected Basic ASEAN Indicators as of June 2009 at ASEAN Secretariat website: http://www.aseansec.org//table1.pdf, accessed 1 November 2009.
ASEAN. 2010. Exchange Rate, US1 in National Currency, Average of Period. Retrieved July 26, 2011, from ASEAN Secretariat website: http://archive.asean.org/stat/Table2.pdf.
ASEAN. 2011. Selected Basic ASEAN Indicators” at ASEAN Secretariat website: http://www.aseansec.org/Stat/Table2.pdf accessed 26 July 2011.
Bhattacharyay, Biswa Nath. 2010. Research Notes: Infrastructure for ASEAN Connectivity and Integration. ASEAN Economic Bulletin, 27 no. 2, 200-220.
Chun, H. 200. Government Involvement in Football in Korea. In Football goes East: business, culture and the people’s game in China, Japan and South Korea, W. Manzenreiter and J. Horne, ed., 117- 130. London: Routledge.
Desai, Sar. 2010. Southeast Asia: past and present. Boulder: Westview Press.
Editor. 2010. SportBusiness in Numbers 2009-10. London: SportBusiness.
Editor. 2011. AFF Suzuki Cup caught 192 million viewers in 2010 at Jakarta Post website: http://www.thejakartapost.com/print/308655 accessed 29 April 2011.
Euromonitor International. The World Economic Fact Book 2010, 17th ed., London: Euromonitor International, 2010.
Evans, Grant. 2002. A short history of Laos: the land in between. New South Wales: Allen and Unwin.
Glenginning, M. 2010. Premier League.” SportBusiness International, 158 no. 8, 32-33.
Gokan, Toshitaka. 2008. Location choices of Japanese MNEs in East Asia. In Economic integration in East Asia: perspectives from spatial and neoclassical economics, Fujita, Masahisa, Koji Nishikimi and Saturo Kumagai, ed., 249-273. Cheltenham: Edward Elgar.
Gold, Geoffrey. 2010. Changes on Horizon in Asian Football Television Programming at http://www.aipsmedia.com/index.php?page=focus&cod=76, accessed 23 June 2010.
Heidhues, Mary Somers. 2000. Southeast Asia: a concise history. London: Thames and Hudson.
Hicks, Robin. 2010. State of Play at http://www.onscreenasia.com/print.asp?id+48881, accessed 22 June 2010.
International Telecommunication Union. 2009. Yearbook of Statistics. Geneva: ITU.
International Telecommunication Union. 2110. Yearbook of Statistics: telecommunication/ICT indicators: chronological time series 2000-2009. Geneva: ITU.
Jayaseelan, Risen. 2010. The Expensive Game Called Football, part 2 at http://www.asiannewsnet.net/home/news.php?id=10312, accesses 23 June 2010.
Kontogiannis, Dimitris. 2011. Athens Hopes Deep Cuts Will Restore Confidence. Financial Times, 29 March 29, 2.
Latul, Janeman. 2010. Indovision goes alone...and scores EPL TV rights” at http://www.thejakartaglobe.com/globe.com/home/indovision-goes-it-alone-and scores-epl-tv-right, accessed 23 June 2010.
Lefton, T. 2010. Far-fl ung Aon Unites with ManU at SportsBusiness Journal website: http://www.sportsbusinessjournal.com/article/66190, accessed 18 August 2010.
Leifer, Michael. 1995. Dictionary of the modern politics of South-East Asia. London: Routledge.
Lim, Marc. 2010. SingTel Wins EPL rights at http://www.straitstimes.com/Breaking+News/Singapore/Story/STIS tory_437079.html, accessed 24 June 2010.
Lim, Peng Han. 2010. Initiating a football league in Southeast Asia: Managing broadcasting challenges, embracing social and political differences and forging sponsorship alliances: developing a preliminary model.” In Proceedings of the 6th AASM conference, 14-16 October 2010, Kuala Lumpur, Malaysia, Asian Association of Sport Management, ed., 66-80. Kuala Lumpur: Asian Association of Sports Management, 2010.
Lucarelli, Bill. 2008. The United States Empire of Debt: The Roots of the Current Financial Crisis.” Journal of the Australian Political Economy, 62, 16-38.
Magdoff, Fred. 2011. The Jobs Disaster in the United States”. Monthly Review, (June), 24-37.
Manzenreiter, Wolfram and John Horne. 2007. Playing the post-Fordist game into the Far East: The footballisation of China, Japan and South Korea.” Soccer and Society, 8 no. 4, 561-577.
McClatchy. 2011. Greece debt default ruled out. Tribune Business News, October 4.
Nigel, G. 2009. Top 30 sponsorship deals. SportBusiness International, 146 no. 6, 4.
Speigel. 2010. English soccer’s global reach scores big at http://www.spiegel.de/international/business.0,1518,druck-573660,00.html, accessed 16 June 2010, June 16].
Vaughan, Martin, Dinny McMahon & Bob Davis. 2011. Europe Turns to Asia for Help with Bailout. Wall Street Journal, October 28.
Wade, Geoff. 2011. Regional Outlook, 2011/2012, 18-21.
Indonesian Journal of International Law is licensed under a Creative Commons Attribution 4.0 International License.